Reebok Project 0 IF MO

These Reebok shoes were created in collaboration with Maison Margiela, the Parisian fashion house that creates garments with an unconventional style and follows the philosophy that deconstruction and tradition go hand in hand. They are inspired by the concept of “Memory Of”, a process that recalls the memory of something that existed, but that no longer exists. The result is a reworked, deconstructed and essential version of a Reebok icon with only the memory of the original design.